Revenue Generation & Business Development

A Dedicated Sales Team.
A Proven Revenue Framework.

We map your market. Build the strategy. Craft the messaging. Execute aggressive outreach. Systematically — so your pipeline never runs dry.

Your Goal Is Not a Plan. We Build the Plan.

Most firms buy a list and start dialing. We build the entire strategic foundation.

1

Market Definition

  • Which industries and sub-verticals?
  • What company sizes fit best?
  • Geographic focus or national?
  • Revenue threshold for targets?
  • How many total addressable accounts?
  • What's the competitive landscape?
2

People & Access

  • Who are the decision-makers within these accounts?
  • What titles and roles hold buying authority?
  • Who influences the purchase but doesn't sign?
  • How many contacts per account do we need?
  • What's the org structure look like?
  • How do we reach them — direct dial, mobile, email?
3

Positioning & Messaging

  • What problem do you solve for this market?
  • Why would they care — what's the pain?
  • What differentiates you from competitors?
  • What objections will we hear?
  • What proof points and case studies exist?
  • What's the right opening message and hook?
4

Competitive & Strategic

  • Who else is selling into this market?
  • What are their strengths and weaknesses?
  • What does the SWOT analysis reveal?
  • Where are the gaps you can exploit?
  • What questions do you need the market to answer?
  • What does success look like in 3, 6, 12 months?
5

Qualification & Prioritization

  • What criteria qualifies an account as a real opportunity?
  • What disqualifies them?
  • How do we tier accounts — A, B, C?
  • Which accounts get strategic, multi-touch treatment?
  • What information do we capture on every call?
  • How do we stage prospects who aren't ready now?
6

Execution Planning

  • What's the outreach cadence — calls, emails, touches?
  • How many attempts per contact before moving on?
  • What call scripts and talk tracks do we use?
  • How do we handle gatekeepers?
  • What CRM and reporting structure do we set up?
  • How and when do we report back to your team?

Four Phases That Build a Revenue Engine

Each phase builds on the last. Nothing is wasted. Everything compounds.

Phase 1

Discovery & Strategy

  • Define business objectives and ICP
  • SWOT analysis of your market position
  • Craft tailored messaging and value props
  • Define qualifying criteria
  • Identify key questions to answer
  • Build buyer personas and talk tracks
Phase 2

Market Mapping

  • Map your total addressable market (TAM)
  • Build and tier target account list
  • Identify decision-makers at every account
  • Research strategic accounts in depth
  • Establish outreach cadence and channels
  • CRM and reporting structure configured
Phase 3

Active Outreach

  • Aggressive multi-channel outreach begins
  • Qualify accounts in real-time
  • Collect market intelligence on every call
  • Book meetings and build pipeline
  • Map org charts and buying centers
  • All calls recorded — your asset forever
Phase 4

Expand & Develop

  • Account-based sales on strategic targets
  • Nurture "not now" prospects on their timeline
  • Re-engage past customers and lapsed accounts
  • Work tradeshow, event, and referral leads
  • Partner and channel development
  • Ongoing market monitoring and TAM expansion

Types of Companies We Work With

Complex sales across industries. We adapt to your market.

Industries We Sell For

Industrial Equipment
Heavy machinery & manufacturing
SaaS & Technology
Software platforms & tech solutions
High-End Cabinetry
Luxury condos & custom builds
Commercial Laundry
Equipment & service solutions
Retail Food Sales
Food service & distribution
Hardware Distribution
Wholesale & supply chain
Professional Services
Consulting, staffing & agencies
Healthcare & Medical
Medical devices & healthcare IT

Buyers We Reach

Brick & Mortar Businesses
Retail & local operations
Contractors & Designers
Interior designers & architects
Enterprise Accounts
Fortune 500 companies
Universities & Schools
Educational institutions
Engineering Firms
Technical & consulting companies
Healthcare Organizations
Hospitals, clinics & practices
Government & Municipal
Public sector & agencies
Hospitality & Real Estate
Hotels, property management

Personas We Reach

CEOs & Founders
C-suite executives
VP of Sales
Sales leadership
VP of Marketing
Marketing leadership
Directors
Department heads
Operations Managers
Day-to-day decision makers
Procurement
Purchasing & supply chain
IT Decision Makers
CTO, IT Directors, Tech leads
Business Owners
SMB owners & partners

A Traditional Call Center Burns Through a List. We Work Through a Market.

Every conversation produces six types of value — meetings are just one of them.

Appointment Setting

The primary outcome. When a prospect is qualified and interested, we book the meeting directly onto your calendar. This is the metric everyone focuses on — but it's only one piece.

Account Qualification

Every conversation produces intel. We learn whether the account is a fit, what their current situation is, who the real decision-makers are, and where they are in their buying cycle.

Market Intelligence

We collect data on competitor usage, budget cycles, pain points, technology stacks, and objections — giving you a real-time pulse on your market that informs every part of your business.

Account Mapping

We document the organizational structure within target accounts — who reports to whom, who influences buying decisions, and who the internal champions could be.

Objection & Feedback Capture

Every "no" has a reason. We document objections, competitive mentions, and prospect feedback — giving your product, marketing, and leadership teams real voice-of-market data.

Pipeline Staging

Not every account is ready today. We categorize every touched account: ready now, revisit in 30/60/90 days, long-term nurture, or disqualified. Nothing goes to waste.

We Map Entire Accounts, Not Just Contacts

For every key target account, we identify and map the entire buying committee — so you engage the right people at the right time.

Everything We Build Belongs to You — Permanently

Unlike traditional firms where the data disappears when the engagement ends, our clients retain full access to every piece of intelligence generated.

Recordings

Full Call Recordings

Every sales call is recorded and accessible. Your team can listen to real conversations with real prospects — hearing objections, questions, and reactions firsthand.

Training

Sales Rep Training Library

When you hire reps down the road, you don't start from scratch. Hand them hundreds of recorded calls showing exactly how to sell into your market — what works, what doesn't, how prospects respond.

Accounts

Complete Account Data

Every touchpoint, qualification status, contact detail, org chart note, and conversation summary — documented and exported. Your market intelligence database that appreciates over time.

Insights

Market Research & Insights

Objection patterns, competitive intelligence, buyer sentiment, pricing feedback, technology stacks — compiled from real conversations. Data that informs product, marketing, and executive decisions.

Think about this: When you eventually bring sales in-house, your new reps won't be starting cold. They'll have a library of real calls, a mapped market, qualified accounts with full history, and proven messaging — all built during our engagement. We don't just generate pipeline while we're here. We build the foundation your sales organization runs on long after.

Your Best Rep Just Quit. Now What?

Sales turnover is the #1 silent killer of pipeline. When a rep leaves, they take everything in their head with them — relationships, market knowledge, what works, what doesn't. With our system, that never happens.

The Problem with Tribal Knowledge

In most organizations, your best sales intel lives in one person's head. Their talk track, their relationships, what they've learned about the market. When they leave — and they will — all of that walks out the door. You're back to zero, recruiting and training from scratch, burning months of productivity.

A System That Never Quits

Everything we build is documented, recorded, and systematized. The call recordings, the account maps, the playbooks, the market intelligence — it all lives in a system that doesn't resign, doesn't take another job, and doesn't lose momentum. It's always there, ready for the next person to plug into.

New Reps Hit the Ground Running

Your next sales hire doesn't start with a blank CRM and a "good luck." They get hundreds of recorded calls from your exact market. They get account maps showing every stakeholder. They get proven messaging that's already been tested. They get a qualified pipeline with full conversation history. Day one, they're operating at a level that used to take six months.

The Asset Compounds — People Come and Go

Reps turn over. It's a fact of sales. But with our system, every rep that touches your market adds to the asset. New recordings, new intel, new relationships documented. The system gets smarter and more valuable with every person who works it — regardless of who stays or goes.

The Longer We Work, the More You Own

Traditional model: value drops off when the engagement ends. Our model: value compounds and stays with you forever.

Weeks 1-3

Discovery & Market Mapping

ICP defined, SWOT completed, messaging crafted, qualifying criteria established. TAM mapped, accounts identified and tiered, contacts sourced, org charts started. This deliverable alone is a strategic asset your team keeps forever.

Month 1-3

Active Outreach & Intelligence

Aggressive calling across all target accounts. Meetings booked, data captured, accounts qualified and categorized. Market intelligence collected. Recordings library building. Every conversation makes the system smarter.

Month 4-6

Account-Based Sales & Expansion

Top strategic accounts get multi-threaded, persistent outreach. Deep org mapping. "Not now" prospects re-contacted on their timelines. Past customers and tradeshow leads worked. Partner conversations initiated. Playbooks documented.

Month 7-12

Full Cycle & Compound Growth

Second pass on entire TAM. New contacts within accounts. Market has shifted — new opportunities identified. Full recording library for rep training. Complete market intelligence database. Proven playbooks. Compounding pipeline. Your team can scale on everything we've built.

Choose the Right Engagement for Your Goals

Every tier includes strategy, market intelligence, full data ownership, and call recordings.

Market Launch

New market entry, product launches, or testing a vertical. Full discovery, strategy, TAM mapping, and aggressive outreach campaign.

  • Full discovery & strategy build
  • TAM mapping & account prioritization
  • Aggressive outreach campaign
  • Meeting delivery & pipeline report
  • Market intelligence brief
  • All recordings and data yours
  • Typical duration: 2-4 months

Revenue Partner

Embedded as your revenue generation team. Multi-market campaigns, partner development, CRM ownership, and continuous TAM expansion.

  • Everything in Market Penetration, plus:
  • Multi-market & multi-vertical campaigns
  • Partner & referral channel development
  • CRM management & pipeline ownership
  • Monthly strategy sessions & reporting
  • Continuous TAM expansion
  • Typical duration: 12+ months (ongoing)

Common Questions

Appointment setters sell meetings by the unit. We build the entire revenue infrastructure — strategy, messaging, account maps, market intelligence, and ongoing optimization. Meetings are an outcome of the work, not the product. You also own everything we build: data, recordings, playbooks, and account maps.
That's where our model excels. After initial outreach, we shift into account-based follow-up, prospect nurturing, past customer re-engagement, partner development, and expansion into adjacent markets. In a finite market, the value comes from working accounts deeply — not just reaching them once.
Yes. Every call recording, every data point, every account map, and every playbook we develop is yours — permanently. Use the recordings to train future sales hires, the data to refine marketing, and the playbooks to scale your own team. If the engagement ends, you keep everything.
When a sales rep quits, they typically take all their market knowledge with them — what works, who to call, how to position. With our system, none of that is lost. Every call is recorded, every account is mapped, every playbook is documented. Your next hire gets hundreds of real calls to study, a fully mapped market, proven talk tracks, and a qualified pipeline with conversation history. They're productive in weeks instead of months.
We're industry-agnostic. Our team has experience across SaaS, manufacturing, healthcare IT, financial services, logistics, and professional services. We've closed deals from $10K to $10M. Our strategic framework adapts to any B2B market — the methodology stays the same, the execution is tailored.
Absolutely. Tradeshow leads, past customers, webinar attendees, partner referrals — we work all of it alongside new business outreach. Blending warm and cold outreach often produces the best results because it gives our team market context and momentum.
First qualified conversations typically begin within the first few weeks. Consistent pipeline develops by month 2-3. By month 4+, the compounding effect kicks in — nurture sequences convert, account-based strategies deepen, and the intelligence database makes every outreach more effective.

Let Us Build Your Revenue Engine

Tell us about your business. We'll build a revenue strategy for your market.

3-month pilot. No long-term contracts.

Sales Professionals. Strategic Thinkers.

B2B Outbound Systems is a team of sales professionals — not telemarketers, not appointment setters, not a "call center." Our people understand business development, strategic selling, and revenue generation at a fundamental level.

When you engage with us, you're not outsourcing dials. You're gaining a strategic revenue partner that thinks like your team, operates with ownership, delivers intelligence — not just activity — and evolves as your market matures. We treat every account like it matters, because it does.

You tell us your goals. We map the strategy. We execute the outreach. We develop the market. And along the way, we deliver meetings, pipeline, intelligence, and strategic value that compounds month after month. Meetings are what happens when you do revenue generation right. But what we build for your business goes far beyond the calendar invite.

$10K-$10M
Deal sizes closed
50+
Industries served
1000s
Meetings booked
LA
Based in Los Angeles