HOMEBUILDER MARKET REPRESENTATION

Your brand on every builder's radar, every month

Stop waiting for inbound leads. Our dedicated reps carry your line card into 200+ homebuilder accounts monthly, surfacing every relevant opportunity in real time. You get unlimited access to new construction projects, design partnerships, and material specifications—all included in one annual subscription.

502+
Accounts in this market
Monthly
Outreach cadence
Unlimited
Opportunities included
Annual
Subscription per market

Your source into what's happening inside all Build Products

We're not generalists. Our market sales reps are specialists — snipers inside each of these segments. They work the same accounts month after month, building relationships and tracking every move. Every market we represent you in gives you direct access to that market's dedicated rep — your one source for who the players are, who the stakeholders are, and what's actively happening right now. When a project fits, we pull you in.

Your market, your rep
One market. One dedicated rep. One source for everything happening inside it. We represent you — the rep is yours.
MR
Market Sales Rep
Calling monthly
Residential - NY - Home Builders, General Contractors, Architects, Interior Designer
502 ACCOUNTS
931 decision makers in market
MR
Market Sales Rep
Coming soon
Miami General Architects
LAUNCHING SOON
Get in early — reserve your category
MR
Market Sales Rep
Coming soon
Miami Homebuilders
LAUNCHING SOON
Get in early — reserve your category
MR
Market Sales Rep
Coming soon
Miami Interior Designers
LAUNCHING SOON
Get in early — reserve your category

This market is right for you if...

Homebuilder representation works best for companies with these characteristics

You sell products that builders specify

Your products are selected by builders, architects, or designers—not end consumers. Cabinetry, flooring, windows, HVAC, plumbing, roofing, etc.

You have capacity to fulfill volume

You can handle multiple projects simultaneously and scale production or delivery as opportunities increase

You want early visibility into projects

You need to know about new construction starts and renovations before they're public or before competitors bid

Relationships matter in your sales cycle

Your deals are won through trust and familiarity, not just price. Builders and architects prefer working with vendors they know

You're not competing on price alone

You have differentiation—quality, reliability, design, service, or specialty—that justifies your position

You want consistent market presence

You're tired of sporadic lead generation and want your brand mentioned every month to every relevant account

You need market intelligence

You want to understand what's happening in the market—new projects, personnel changes, competitive movement, specification trends

You're ready to invest in growth

You see the homebuilder market as a strategic priority and are willing to commit to a year of consistent representation

You want to avoid per-deal fees

You prefer predictable costs with unlimited opportunities, not credit-based systems or commissions that cap your upside

You value strategic partnership

You want a rep who understands your business, your goals, and your competitive position—not just a transactional lead provider

If you sell any product or service into the Build Products market, we can represent you — book a call and we'll show you how.

Explore Our Market Coverage

Click a segment to see example companies and contacts we reach in this market.

Example Companies
TACONIC BUILDERS LIMITED
Location: TACONIC BUILDERS LIMITED is a private construction firm headquartered in London, UK, with multiple offices in New York and California. Specializing in luxury private residence projects, the company focuses on building high-end single-family homes valued at over $3 million, including projects in the Hamptons and a $25.95 million residence. It employs over 40 staff members, with estimates ranging from 130 to 500 employees, and maintains a strong presence in the New York Metro Area.
Employees: 250-499
Revenue: $50 mil. - $100 mil.
TACONIC BUILDERS LIMITED is a private construction firm headquartered in London, UK, with multiple offices in New York and California. Specializing in luxury private residence projects, the company...
SilverLining, Inc
Location: New York, NY
Employees: 250-499
Revenue: $25 mil. - $50 mil.
Demonstrating excellence in both service and craftsmanship from its inception, SilverLining Inc was founded in 1987 by President Josh Wiener and has grown to become one of world’s largest and most...
CNY Group
Location: New York City Metropolitan Area
Employees: 100-249
Revenue: $10 mil. - $25 mil.
CNY Group LLC is a construction and development services firm headquartered in New York City. Founded in 2003, CNY and our affiliated operating business units combine building expertise and the...
Men At Work Construction Corp
Location: Wainscott, NY
Employees: 20-49
Revenue: $5 mil. - $10 mil.
Men at Work Construction Corp. is construction firm specializing in high end luxury residential construction in the Hamptons since 1983.
Champalimaud Design
Location: New York, United States
The Ismael Leyva Architects
Plaza Construction
NRP Group
Location: New York City Metropolitan Area
Wonder Works Construction
New York Major Construction
502 total companies in this segment
Example Contacts
NameTitleCompany
Martin A.Senior Project ManagerLegion Investment Group
Jeff A.Project ManagerMomentas
Eldad A.Development PrincipalConfidential
Anthony A.Manager, PurchasingM Daddio
Vinay A.Vice President, OperationsSciame Construction
Tyler A.SuperintendentHunter Roberts Construction Group
Douglas A.Chief Executive OfficerSagewood Corporation
Alexander A.Senior Project ManagerThe Moinian Group
Prabha A.Senior Interior DesignerRotwein+Blake Associated Architects
Mitchel A.Chief Executive OfficerGDB Modern Homes
Aman A.Interior DesignerSawyer | Berson Architecture & Landscape Architecture, LLP
ZAFAR A.Senior MEP Project ManagerConsigli Construction Co., Inc.
David A.Construction Project ManagementBroadway Construction Group, LLC
Ali A.Construction Project ManagerOne Horizon Homes
Alondra A.Senior Construction Manager, Renovation Specialist & Interior DesignAlti Construction & Design
931 total contacts in this segment. Names shown are anonymized examples.

Who we reach every month

Our reps call the decision-makers and influencers across the residential construction market

Homebuilders & Developers
From regional builders to national production companies, we reach procurement, design, and operations teams
Procurement & Sourcing
VP of Procurement, Purchasing Managers, Vendor Coordinators
Design & Specification
Design Directors, Specification Managers, Product Managers
Operations & Supply Chain
Supply Chain Directors, Site Managers, Logistics Coordinators
Architects & Design Firms
Residential architects and design studios that specify materials and influence builder selections
Design Leadership
Principals, Design Directors, Senior Architects
Project Management
Project Managers, Specification Writers, Material Coordinators
Specialty Consultants
Kitchen & Bath Designers, Interior Designers, Sustainability Consultants
Interior Designers & Decorators
Independent and firm-based designers who specify finishes, fixtures, and materials for new construction
Design Principals
Interior Design Directors, Lead Designers, Design Partners
Project Coordinators
Project Managers, Specification Specialists, Material Sourcing
Specialty Focus
Kitchen & Bath Specialists, High-End Residential, Commercial Residential
General Contractors & Subcontractors
GCs and specialty trades that source materials and coordinate with builders and designers
Procurement & Sourcing
Project Managers, Purchasing Agents, Vendor Managers
Trade Leadership
Foremen, Trade Supervisors, Quality Managers
Specialty Trades
Cabinetry, Flooring, HVAC, Plumbing, Electrical Contractors

Build Products market categories.

Each category is a subscription slot. One annual subscription gets you a dedicated rep, line card placement, and unlimited opportunities in that category. No credits, no caps.

Don't see your category?
We're adding new categories regularly. Tell us what you sell and we'll let you know if we're active or upcoming in your space.
Residential - NY - Home Builders, General Contractors, Architects, Interior DesignerActive
Miami General ArchitectsUpcoming
Miami HomebuildersUpcoming
Miami Interior DesignersUpcoming
Kitchen cabinetry systems
Bathroom vanities and storage
Hardwood and engineered flooring
Tile and stone materials
Quartz and laminate countertops
Vinyl and composite decking
Vinyl and fiberglass windows
Entry and interior doors
Asphalt and metal roofing
Siding and exterior cladding
HVAC equipment and ductwork
Water heaters and plumbing fixtures
+ Your category

Proactive representation beats passive lead generation

Most suppliers rely on inbound marketing, trade shows, and reactive outreach. Our model is fundamentally different—your brand is actively mentioned on every relevant call, every month.

Traditional Sales Rep
Wait for builders to request RFQs
Attend regional trade shows hoping for conversations
Buy lead lists and cold call without context
Miss 80% of projects before they're public
Compete on price with dozens of other vendors
No visibility into pipeline or account activity
Our Proactive Rep Model
Your rep mentions your brand on 200+ calls monthly
Opportunities surface automatically as projects emerge
Deep relationships built with key decision-makers
Early visibility into new construction starts and renovations
Compete on fit and relationship, not just price
Monthly intelligence on account activity and competitive movement

Market intelligence that drives strategy

Every month, you receive a comprehensive report covering new opportunities, account activity, personnel changes, capex signals, and competitive movement in your category.

New Construction Starts
Identify residential projects entering the market before public announcements
Architect & Designer Activity
Track which design firms are specifying materials and which builders they work with
Personnel Changes
Know when procurement, design, or operations leaders change at key accounts
Capex & Expansion Signals
Spot builders planning new divisions, markets, or product lines
Competitive Movement
See which competitors are gaining traction and where your gaps are
Specification Trends
Understand what materials and finishes are being specified across the market
Example
Regional Homebuilder (500+ homes/year)
New Construction Division
Corporate procurement office
Regional model centers
Spec homes under construction
VP of Procurement, Regional Managers, Design Coordinators
Design & Specification
In-house design studio
Architect partnerships
Interior design consultants
Design Director, Specification Manager, Architect Liaisons
Supply Chain & Operations
Distribution centers
Job site management
Vendor coordination
Supply Chain Manager, Site Supervisors, Vendor Coordinators

Complete account intelligence, always current

Our reps maintain up-to-date company and contact data for every key account in the market through monthly outreach. You get full visibility into organizational structure, decision-makers, and account activity.

How proactive representation works

Your brand becomes part of our rep's active selling strategy. Every month, your product category is mentioned on calls with builders, architects, and designers. Opportunities surface automatically—no gatekeeping, no credits, no per-opportunity fees.

01
Your brand joins our line card
Your company and product category are added to our rep's active selling portfolio for this market vertical
02
200+ accounts called monthly
Our dedicated rep calls builders, architects, and designers every month, actively mentioning your brand and capabilities
03
Opportunities surface automatically
Every relevant project, specification request, and partnership opportunity in your category comes directly to you—unlimited and ungated
04
You receive market intelligence
Monthly reports cover new opportunities, account activity, personnel changes, and competitive movement in your category
05
Quarterly strategy alignment
We review market trends, prioritize key accounts, and adjust our outreach strategy based on your goals
06
You close deals and grow
With consistent brand presence and early visibility into opportunities, you win more specifications and contracts

How do we know we can sell your products?

Before we make a single call on your behalf, we build a complete sales playbook. Every rep who represents you knows your products, your positioning, your objections, and your differentiators — because we run every new vendor through the same systematic onboarding process.

01
Products, Pricing & Strategic Focus
We document every product you sell, how you price it, and what you're pushing hardest right now. Our reps know your full line card, typical deal sizes, and pricing nuances before they ever pick up the phone.
Products & Services Pricing Model Price Ranges Strategic Focus
02
SWOT Analysis & Competitive Intel
We map your strengths, weaknesses, opportunities, and threats. We research every competitor — their strengths, weaknesses, and price points — so our reps know exactly how to position you against anyone in the market.
SWOT Analysis Competitor Matrix Differentiators Misconceptions
03
Customer Categories & Objection Handling
For every type of customer you sell to, we document their pain points, buying triggers, sales cycle, and every common objection with exactly how to handle it. Our reps walk into each call prepared for whatever comes up.
Pain Points Objections & Responses Buying Triggers Sales Cycle ROI Case
04
Ideal Customer Profile & Targeting
We use AI-powered research to build your ideal customer profile across 7 layers — industry, company, persona, relationship, qualification, sales intelligence, and industry-specific criteria. Every prospect we call matches your ICP.
ICP Profile Buyer Personas Qualification Criteria Disqualifiers
05
Messaging, Scripts & Call Flows
We build scenario-specific messaging for every touchpoint — cold outreach, follow-ups, objection responses, voicemail scripts. Our reps don't wing it. Every call follows a tested framework built around your value proposition.
Call Scripts Email Templates Voicemail Scripts Discovery Questions
06
Knowledge Base & Reference Materials
Product documentation, case studies, FAQs, comparison guides, testimonials — everything a rep needs to answer any question on the spot. Our reps study your materials so they can speak to your product as well as your own team.
Product Docs Case Studies FAQs Comparisons References

The result: A complete, documented sales playbook that any rep on our team can pick up and immediately know your products, your positioning, your objections, and your differentiators — from day one. This isn't a one-time exercise. The playbook evolves with every call, every objection, every closed deal.

One portal. Every market you're in.

As a represented client, you get a live portal showing every account we're working, every prospect we've mapped, and every opportunity in your pipeline — across all your markets.

142
Total Accounts
68
Contacts Mapped
12
Hot Accounts
38%
Avg Penetration
Acme Manufacturing Corp
Hot
C-Level: 2 VP: 3 Director: 4
72%
National Packaging Solutions
Warm
C-Level: 1 VP: 2 Director: 3
45%
Midwest Industrial Group
Active
C-Level: 1 VP: 1 Director: 2
28%
Live data available in your client portal. Accounts shown above are sample representations.
8
Active Opps
$485K
Pipeline Value
3
Closing This Month
62%
Win Rate
Discovery 3
Sterling Industries
$45K
2 contacts engaged
Pacific Coatings
$28K
1 contact engaged
Demo Set 2
Atlas Fabrication
$120K
3 contacts engaged
Demo next week
Proposal 2
Precision Dynamics
$85K
VP + Director
Proposal sent
Negotiation 1
Summit Materials
$165K
C-Level engaged
Final terms
Closed Won 2
Titan Processing
$92K
Delivered Q1
Live pipeline data available in your client portal. Opportunities shown above are sample representations.

One subscription. One market. Everything included.

Annual Market Subscription
One market. One year. Everything included.
12-month commitment per market vertical
Dedicated market sales rep calling 200+ accounts monthly
Your brand on the rep's line card—actively mentioned on every relevant call
Unlimited access to all opportunities surfaced in your category
Monthly market intelligence reports with new opportunities, account activity, and competitive movement
Complete and current company and contact data for all key accounts
Quarterly strategy calls to review market priorities and align on accounts
Get Pricing
What You Won't Pay

No credits. No per-opportunity fees. No caps.

  • No separate market access fee
  • No per-opportunity or per-introduction charges
  • No credit system or usage limits
  • No commission on closed deals
  • No overage fees of any kind
  • Every opportunity in your category is included — unlimited

You're not buying data. Traditional lead generation charges per opportunity or per introduction. We charge one annual subscription for representation. Your brand becomes part of our active selling strategy, mentioned on every relevant call, every month. You get unlimited opportunities—no gatekeeping, no per-deal fees, no caps. You're paying for consistent market presence and early visibility into projects, not for individual leads.

Residential - NY - Home Builders, General Contractors, Architects, Interior Designer
Accepting clients

Custom market development.

If your target market isn't on our list yet, we'll build it for you. Same systematic process, same monthly cadence, same results — built around your market.

1
Onboarding & Strategy
We start with your ideal customer profile, opportunity qualification criteria, messaging, value propositions, and competitive positioning. We build a complete sales playbook before a single call is made.
ICP Definition Messaging Competitive Positioning Success Metrics
Week 1
2
Target Company Research
We identify every company in your market matching your criteria — filtered by industry, size, geography, and buying signals. You approve every company before outreach begins.
Industry Filters Company Sizing Geography Client Approval
Week 1-2
3
Contact Discovery & Tiering
We identify decision-makers within every approved company and tier them by priority — Tier 1 exact matches, Tier 2 strong fits, Tier 3 growth pool. Every contact is mapped by role, level, and buying authority.
Decision-Maker Mapping Priority Tiering Role Classification
Week 2
4
Campaign Configuration
Approved contacts are loaded into our system with messaging sequences, call scripts, and call flows configured. A dedicated communication channel is set up for real-time coordination between our team and yours.
Scripts & Sequences Call Flows Direct Channel
Week 2-3
5
Active Outreach Launch
Multi-channel outreach begins — calls during business hours, emails, and follow-ups. At the 100-call checkpoint, we review results and refine our approach before continuing at scale.
Multi-Channel 100-Call Checkpoint Approach Refinement
Week 3-4
6
Intro & Meeting Delivery
Qualified introductions are set up with full prospect context — company background, current situation, why they're a fit, and who'll be on the call. You walk into every meeting prepared.
Pre-Meeting Brief Prospect Context Calendar Scheduling
Ongoing
7
Weekly Optimization & Market Intel
Every week you receive performance reports — calls made, meetings set, outcomes, and market intelligence. Regular strategy sessions keep the campaign evolving based on what the market is telling us.
Weekly Reports Market Intelligence Strategy Sessions
Every Week

3-4 weeks from kickoff to live outreach generating qualified introductions in your market.

Tell Us Your Market →

We are proactive market reps, not data brokers

We've spent years building relationships with homebuilders, architects, and interior designers across multiple markets. Our reps are known in the industry. When they call, people answer. We don't sell leads or introductions—we sell representation. Your brand becomes part of our active selling strategy, mentioned on every relevant call, every month. We win when you win.

The homebuilder market is moving fast

The residential construction market is experiencing unprecedented growth, with new home starts reaching record levels and builders expanding their supplier networks across multiple regions. Architects and interior designers are increasingly influential in material selection, creating multiple entry points for suppliers. However, traditional lead generation and trade shows miss the majority of opportunities—most projects are sourced through direct relationships and active market presence. Builders, architects, and designers work on compressed timelines, making proactive outreach and real-time market intelligence critical to winning specifications and contracts.

$1.2T+
U.S. residential construction market
1.5M+
Active homebuilder accounts
45%
Of specs influenced by architects/designers

What people ask us.

It depends on your product category and how many builders and architects specify products like yours. Most clients in high-volume categories (flooring, cabinetry, windows) see 10-20+ qualified opportunities per month. Some months are slower, some are busier. The key difference from traditional lead generation is that all opportunities surface automatically—you're not competing for leads or paying per opportunity.

We have quarterly strategy calls specifically for this. If the opportunities aren't aligned with your target market or product focus, we adjust our outreach strategy. We might prioritize different account segments, focus on specific builder sizes, or refine which projects we're surfacing. Our goal is to make sure you're getting relevant opportunities.

Yes. During your first strategy call, we identify your priority accounts and geographic markets. Our rep focuses on those accounts while also covering the broader market. As the year progresses, we can adjust priorities based on what's working and where you want to focus.

Our rep carries multiple product lines (your competitors aren't on our line card in your category), so they're calling 200+ accounts monthly with efficiency you couldn't achieve with a single dedicated rep. You also get market intelligence, account data, and strategic guidance included. Plus, you avoid the overhead of hiring, managing, and retaining a full-time employee.

You can subscribe to multiple categories within the homebuilder market. Each category has its own dedicated rep and subscription. Many clients start with one category and expand as they see results.

Our reps update contact information every month through their outreach calls. When someone changes roles, gets promoted, or leaves a company, we know about it. You get access to the most current data for every key account in the market.

We stand behind our reps and our service. If there's a fit issue, we'll work to resolve it. We're committed to your success because our success depends on yours. That said, this is an annual commitment—we need time to build relationships and surface opportunities.

We handle the prospecting and relationship building. We surface opportunities and make introductions. You handle the sales process, negotiations, and closing. Our rep stays involved to support the relationship, but you own the deal.

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