We call on homebuilders, architects, and interior designers in your target markets monthly—finding projects before RFPs go out and connecting you with decision-makers. No waiting for inquiries. No reactive selling. Just systematic, proactive coverage of 150+ active accounts in mid-market to luxury residential construction.
We're not generalists. Our market sales reps are specialists — snipers inside each of these segments. They work the same accounts month after month, building relationships and tracking every move. Every market we represent you in gives you direct access to that market's dedicated rep — your one source for who the players are, who the stakeholders are, and what's actively happening right now. When a project fits, we pull you in.
If you manufacture or supply any of these products or services, we can represent you in residential construction markets across the country.
Flooring, wall coverings, paint, tile, stone, and specialty finishes are core to every residential project—architects specify them early and builders source them throughout construction.
High-end kitchens and bathrooms are major selling points in luxury residential—designers and developers invest heavily in fixtures, cabinetry, and hardware.
Smart lighting, controls, and electrical systems are increasingly specified in new residential projects—architects want innovative solutions and builders need reliable vendors.
Heating, cooling, and ventilation systems are critical for residential comfort and energy efficiency—especially in high-end buildings where performance matters.
High-performance windows and doors are essential for residential construction—energy efficiency, soundproofing, and aesthetics drive purchasing decisions.
Custom trim, molding, hardware, and millwork differentiate luxury residential projects—designers specify premium products and builders source from trusted vendors.
High-end appliances, ranges, refrigeration, and built-in equipment are major components of luxury kitchens—developers and designers specify premium brands.
Thermal and acoustic insulation, moisture barriers, and weatherproofing are critical for building performance—especially in varied climates and dense urban environments.
Smart home technology, security systems, and energy management are increasingly standard in luxury residential—buyers expect integrated, user-friendly systems.
Low-VOC materials, recycled content, and energy-efficient products appeal to environmentally conscious developers and designers across all markets.
Wine cellars, home theaters, spa equipment, and custom installations are high-margin opportunities in luxury residential projects.
Project management, construction consulting, quality assurance, and specialized trade services are needed across all residential projects.
Structural engineering, MEP design, sustainability consulting, and specialty design services support architects and developers throughout the project lifecycle.
BIM software, project management tools, and digital collaboration platforms are increasingly adopted by architects, contractors, and developers.
Fall protection, fire safety systems, accessibility equipment, and code-compliance products are required across all residential construction projects.
If you sell any product or service into the Homebuilders, architects, and interior designers in NYC market, we can represent you — book a call and we'll show you how.
A sample of the companies we call on in this market. Full account list available with representation.
These are the decision-makers our reps call every month. Full contact details available with representation.
| Name | Title | Company |
|---|---|---|
| Eldad A. | Development Principal | Confidential |
| Mitchel A. | Chief Executive Officer | GDB Modern Homes |
| Ali A. | Construction Project Manager | One Horizon Homes |
| Sam A. | Senior Vice President (Executive Committee Member) | Hudson Meridian Construction Group |
| Rita A. | Vice President | Kng Construction |
| William B. | Senior Project Manager | RTH Building Company |
| Anthony B. | Senior Estimator | JRM Construction Management |
| Michael C. | Estimator | TACONIC BUILDERS LIMITED |
| Joseph H. | Senior Manager/Chief Estimator | DiSalvo Contracting |
| Gordon M. | Estimator & Project Manager | Nordic Construction Inc |
Each has different priorities, timelines, and decision-making authority.
Each market contains approximately 150 active accounts — all called on a monthly cadence. If you sell into any of these segments, we're already working it.
Most sales reps in residential construction wait for RFPs, attend trade shows, or rely on inbound leads—by which time three competitors are already in the conversation. We work differently. We call every account monthly, build relationships before projects exist, and have early visibility into the pipeline so you're in the room when decisions are being made.
Every account gets touched monthly. You get a running picture of the market—what's being planned, who's involved, what's being specified, and where your products fit. No surprises. No missed opportunities.
A single large developer may have 5-10 active projects across multiple regions—each with separate budgets, timelines, and decision-makers. We map every division, every project, and every stakeholder so you're not just selling to one contact, you're building relationships across the entire organization.
We've built relationships with 150+ accounts in each market over years of consistent, professional outreach. When we introduce you, we're leveraging that trust. Architects and builders know us. They take our calls. They listen to our recommendations. That's your advantage.
Before we make a single call on your behalf, we build a complete sales playbook. Every rep who represents you knows your products, your positioning, your objections, and your differentiators — because we run every new vendor through the same systematic onboarding process.
The result: A complete, documented sales playbook that any rep on our team can pick up and immediately know your products, your positioning, your objections, and your differentiators — from day one. This isn't a one-time exercise. The playbook evolves with every call, every objection, every closed deal.
As a represented client, you get a live portal showing every account we're working, every prospect we've mapped, and every opportunity in your pipeline — across all your markets.
Three pricing components: a monthly market representation fee covers systematic outreach and intelligence; a per-project intro fee when we connect you with a qualified opportunity; and a commission on closed deals. You only pay for results.
The math: Example: We introduce you to a $250K interior finishes project at a luxury residential building. Intro fee is $1,500 (0.6% of project value). You close the deal at 4% commission = $10,000. Total cost to source the deal: $11,500 on a $250K contract. But here's the real value: you now have the relationship with the developer and architect. Every project they do going forward, you're already in the conversation. That first deal pays for itself in repeat business within 12 months.
If your target market isn't on our list yet, we'll build it for you — and if you want it exclusively, nobody else gets represented in that market. Same systematic process, same monthly cadence, same results — built around you.
3-4 weeks from kickoff to live outreach generating qualified introductions in your market. Choose shared representation across our client base or exclusive coverage where you're the only company we represent.
Tell Us Your Market →Our targeting system filters by company type, project value, geography, and buyer role to find exact matches.
We call on residential construction markets every single month. We've built relationships with 150+ homebuilders, architects, interior designers, and construction firms in each market we cover. We know who's planning what, when they're buying, and who makes the decisions. We don't wait for RFPs or inbound leads. We're in the market, talking to decision-makers, uncovering opportunities early, and connecting our clients with the right people at the right time. That's how we work.
The residential construction market is one of the most active and lucrative in the country, with $45B+ in annual construction spending across new development, renovation, and luxury interior projects. The market is driven by a mix of large developers, mid-market builders, and specialized firms focused on high-end residential and commercial-to-residential conversions. Architects and interior designers are critical gatekeepers—they specify materials, finishes, systems, and vendors for projects ranging from $5M to $500M+. The market is competitive, fast-moving, and relationship-driven. Projects are planned 12-24 months in advance, and early visibility into the pipeline is the difference between winning and losing deals.
When we represent you in your target market, you get early visibility into projects before they're public, introductions to decision-makers who trust us, and a systematic approach to account coverage that competitors can't match. Most clients see qualified opportunities within 3-4 weeks and close their first deal within 90 days.
We represent non-competing products and services in your target markets. Before we take you on, we review your product category and existing rep relationships to ensure there's no conflict. We're transparent about who we represent and we don't overlap. If there's a potential conflict, we discuss it upfront and either find a solution or decline the engagement. Our credibility depends on being trustworthy with every account and every client.
We call every account on our list monthly—typically mid-month. We ask about new projects, timeline changes, personnel updates, and material/vendor needs. We're not selling; we're gathering intelligence and maintaining relationships. If we identify a fit with one of our clients, we note it and follow up with a more detailed conversation. At month-end, we compile all activity into a detailed report and share it with you.
We map every division, every project, and every decision-maker. A developer might have 5-10 active projects with different project managers, architects, and procurement contacts. We track all of them and maintain relationships across the entire organization. When we identify an opportunity, we know exactly who to call and how to position it. This is one of our biggest advantages—we see the full picture, not just one contact.
The intro fee is triggered when we identify a qualified opportunity that matches your products/services and we make an introduction to a decision-maker. It's a one-time fee per project introduction—not per contact or per call. You pay it whether the deal closes or not, because you're paying for the qualified introduction and our relationship leverage. If the deal closes, we credit back 50% of the intro fee against your commission obligation.
At the end of each month, we deliver a detailed report covering all account activity, new projects identified, personnel changes, competitive intelligence, and upcoming opportunities. We highlight which accounts are most active, what's being specified, and where your products fit. We also schedule a brief call to walk through the report, answer questions, and align on next steps. This keeps you informed and helps you prioritize your own sales efforts.
Commission is 3-5% of the total contract value on closed deals. It's calculated on the full project value, not just your product component. Commission is paid upon project completion or first invoice, depending on your preference. We only earn commission when you win—if the deal doesn't close, we don't get paid. The rate varies based on deal size, product complexity, and market conditions, and we discuss it upfront.
That's actually ideal. We're not replacing your existing relationships; we're expanding your coverage. If you already have contacts at certain accounts, we focus on the accounts you don't have relationships with and on uncovering new projects at accounts where you do. We also provide market intelligence and competitive context that helps you win more deals with your existing contacts. We're additive, not duplicative.
Most clients see their first qualified opportunity within 3-4 weeks. We hit the ground running with monthly outreach and start identifying fits immediately. First deals typically close within 90 days. The real value compounds over time—as we build relationships and visibility into the pipeline, opportunities increase and your close rate improves. By month 6-12, you're seeing consistent, predictable pipeline flow from the market.
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Tell us what you sell and which markets you're targeting. We'll show you the active projects we're tracking and how we'd represent you.
We'll show you what's in the feed for your market before you decide anything.
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